They can also have teams of asset owners, DAM managers, metadata managers, and archivists that configure the DAM and make sure assets are ingested with the right information. IT professionals usually help make sure the right data is involved in the integration of the DAM with other systems. Packaging teams will use the DAM as a repository to store their packaging assets so they can easily access and make updates to packaging with speed and agility. Sales teams will need access to approved assets that they can use for sales presentations, pitches, and information for their prospects. Marketing teams, omnichannel professionals, and product management will typically need to access the DAM on a regular basis for the creation and storage of marketing materials. They are most likely to use the integration with creative tools like AdobeĀ® InDesign, Photoshop, or Illustrator. Photographers and graphics designers will use the DAM to access digital assets and upload new assets and versions of assets into the DAM. These are users and teams within your company that will access and use the DAM on a regular basis with a range of access levels and capabilities.
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